Louis Stack is the founder and CEO of Fitter International, which is known for its Fitter First line of exercise equipment and ergonomic office products. While attending Western University, a knee injury exposed Louis to the workings of the physical fitness industry. With Fitter First, he began manufacturing balance boards, standing desks, and other strength training products. Louis believes that balance and ergonomics are key to a long and fruitful life.
In this episode, Louis Stack discusses the philosophy of Fitter First, explains his utilitarian approach to hiring and firing, and delves into the details of Canada-US business relations.
Download the full transcript here
Podcast highlights:
- Robert has had a lifelong love of animals, which guided both his initial law aspirations and eventually his marketing work.
- Robert realized that it’s not enough for a veterinary office to simply list its services and rates but to tell a compelling story about an owner’s relationship with their pet and how it’s symbiotic
- Considered himself a “survivor” due to his poorer circumstances growing up, which cultivated his entrepreneurial skills.
- Louis believes that if we make practicing stability a daily habit, we will all be more agile in the short term and more mobile in the long term.
- The business, online and retail landscape can shift so suddenly and significantly that it’s wise to pick your battles.
- Technology hasn’t affected general fitness and human physicality too much because gravity is the same as it’s always been for us as a species.
- Louis owns stocks in companies he believes in, such as Apple and WestJet.
- When managing employees, take your time hiring so you can find the best possible candidates, but quickly let go of any you think will pose a problem.
- Louis knows that gravity always wins in the end, but you should still live a healthy life and plan for your future.
Quotes:
“I’ve always been kind of zigging when the world is zagging.”
“It became my mission to help people learn to move at work.”
“Balance is the essence of movement and movement is the essence of life.”
“The changing field is our biggest competitor.”
“When people learn about what Fitter First stands for and what we’re about, they always feel much better than they did before they learned about us.”
“If it’s not working, get rid of it, and find something that does work.”
“Win as many hands along the path as possible, have good posture, stand up straight, move often. That’s how you win the game of life.”
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