Dental Coaching with Angie Drinic

Angie Drinic is the founder and owner of Dent-Cents, a dental coaching office in Toronto’s West End, which she incorporated more than 25 years ago. Currently, her firm focuses on the challenges of operating a successful and profitable dental practice through the handling of appointment cancellation issues, social media, team training and many other issues that dentists onfront. Angie and her team also provide a customized plan to help the dentists achieve and overcome these particular obstacles.

In today’s episode, Angie discusses ways in which she helps dentists attract new clients, including the use of social media. She also shares best practices for reopening dental offices after the pandemic closure, some common mistakes dentists are making during the pandemic, and Angie some valuable business advice for new and experienced dentists alike. The way in which Angie and her husband handle their wealth is also discussed, and, finally, she offers advice for those interested in starting their own coaching business.

Download the full transcript here

Highlights:

Angie’s company coaches dentists and their teams to help them achieve their goals and to ensure patient loyalty.
The most common way that Angie attracts doctors to become her clients is by running seminars around North America.
Angie’s training sessions address the specific needs of the practice, including social media campaigns and marketing.
The greatest number of new patients, and the most loyal patients, come from referrals.
It’s important for dentists to not ‘disappear’ on their patients and staff during the pandemic, but to reach out to them and let them know they care about them.

Quotes:

“ Since I could not find a job, I would create jobs.”
“The number one difficulty is not even so much getting patients, it’s retaining them.”
“I immersed myself and become part of the team and I do everything with them, get right down and dirty with them. Then, there’s a buy-in.”
“My main focus is to be able to teach them how to fly and be successful on their own.”
“When you create a winnable game, now there is engagement.”
“I’m going to retire when I’m six feet under.”
“Do your due diligence. Do your homework.”
“If you want to get into this business and you haven’t worked in enough offices, start volunteering.”